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Mirriad paving the way in next-generation advertising

Mirriad paving the way in next-generation advertising

Mark Popkiewicz, chief executive of Mirriad Advertising Plc (LON:MIRI) explains to Proactive's Andrew Scott the concept behind what they call 'in-video' advertising. ''We decided there was a need in the world for a new form of advertising, a new form of video...

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Forget product placement: now advertisers can buy storylines

Forget product placement: now advertisers can buy storylines

An episode of US show Black-ish saw a character discussing an ad campaign by Procter & Gamble. Is this the future of TV? Advertiser-funded programming is an important source of money for broadcasters, but could advertiser-funded dialogue be the next step? Last week...

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Mirriad on Sky News

Mirriad on Sky News

Mark Popkiewicz, our CEO, talks to Ian King of Sky News about trends in the advertising industry, our growth prospects and recent, exciting IPO on the London Stock...

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RTL komt met virtual product placement

RTL komt met virtual product placement

http://www.adformatie.nl/nieuws/rtl-komt-met-virtual-product-placement Redactie | 5 december 2016, 15:50 Adverteerders kunnen virtueel producten plaatsen in alle RTL-extensies. De techniek is van Mirriad. RTL noemt het digital placement. Met de techniek worden eerder...

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