Case Studies

Driving awareness ahead of the Samsung Series C product launch

Driving awareness ahead of the Samsung Series C product launch

OBJECTIVE Samsung wanted to create a broad reach campaign to improve ad visibility and drive awareness for product launch
of C Series mobile device. SOLUTION    Samsung chose Youku’s premium video content and Mirriad In-Video Advertising to reach its target audience....

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Gaining cultural relevance and increasing brand favorability

Gaining cultural relevance and increasing brand favorability

OBJECTIVE Bushmills wanted to gain cultural relevance and increase brand favorability for Bushmills Black Bush. SOLUTION    Bushmills chose Viceland as the best premium content to reach its target audience, and then collaborated with Mirriad to use Mirriad In-Video...

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