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Mirriad paving the way in next-generation advertising

Mirriad paving the way in next-generation advertising

Mark Popkiewicz, chief executive of Mirriad Advertising Plc (LON:MIRI) explains to Proactive's Andrew Scott the concept behind what they call 'in-video' advertising. ''We decided there was a need in the world for a new form of advertising, a new form of video...

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Cutting through the clutter to strengthen brand health metrics

Cutting through the clutter to strengthen brand health metrics

Johnson & Johnson is a U.S. multinational healthcare company founded in 1886. Goal Johnson & Johnson wanted to strengthen the brand image of ‘Fruit Essentials Clean & Clear’ among 15-19 year olds. Solution They chose SCTV’s popular Fashion TV Indonesia to reach their...

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Forget product placement: now advertisers can buy storylines

Forget product placement: now advertisers can buy storylines

An episode of US show Black-ish saw a character discussing an ad campaign by Procter & Gamble. Is this the future of TV? Advertiser-funded programming is an important source of money for broadcasters, but could advertiser-funded dialogue be the next step? Last week...

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Gaining cultural relevance and increasing brand favorability

Gaining cultural relevance and increasing brand favorability

  Bushmills was founded in 1608 and is the world’s oldest whiskey distillery. Goal Bushmills wanted to gain cultural relevance and increase brand favorability for Bushmills Black Bush. Solution Bushmills chose Viceland as the best premium content to reach its target...

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Mirriad on Sky News

Mirriad on Sky News

Mark Popkiewicz, our CEO, talks to Ian King of Sky News about trends in the advertising industry, our growth prospects and recent, exciting IPO on the London Stock...

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