News

Mirriad paving the way in next-generation advertising

Mirriad paving the way in next-generation advertising

Mark Popkiewicz, chief executive of Mirriad Advertising Plc (LON:MIRI) explains to Proactive's Andrew Scott the concept behind what they call 'in-video' advertising. ''We decided there was a need in the world for a new form of advertising, a new form of video...

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Driving awareness ahead of the Samsung Series C product launch

Driving awareness ahead of the Samsung Series C product launch

OBJECTIVE Samsung wanted to create a broad reach campaign to improve ad visibility and drive awareness for product launch
of C Series mobile device. SOLUTION    Samsung chose Youku’s premium video content and Mirriad In-Video Advertising to reach its target audience....

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Gaining cultural relevance and increasing brand favorability

Gaining cultural relevance and increasing brand favorability

OBJECTIVE Bushmills wanted to gain cultural relevance and increase brand favorability for Bushmills Black Bush. SOLUTION    Bushmills chose Viceland as the best premium content to reach its target audience, and then collaborated with Mirriad to use Mirriad In-Video...

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Forget product placement: now advertisers can buy storylines

Forget product placement: now advertisers can buy storylines

An episode of US show Black-ish saw a character discussing an ad campaign by Procter & Gamble. Is this the future of TV? Advertiser-funded programming is an important source of money for broadcasters, but could advertiser-funded dialogue be the next step? Last week...

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Mirriad on Sky News

Mirriad on Sky News

Mark Popkiewicz, our CEO, talks to Ian King of Sky News about trends in the advertising industry, our growth prospects and recent, exciting IPO on the London Stock...

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