An overview of the nascent industry of embedded advertising, the alternative to pre-rolls and captions.

Media agency MindShare recently produced a white paper discussing various forms of online video advertising, including interactive ads.

How Microsoft can leapfrog Google by solving the puzzle of how to monetize online video.

MirriAd has today announced it has chosen to outsource the hosting and management of its core infrastructure to TelecityGroup.

MirriAd has secured a deal to digitally embed brands within Bollywood content marketed by P9 Integrated, India’s leading film-marketing company from Percept Holdings.

With online video sites clocking up vast numbers of viewers, why do so many brands and their agencies seem to lag behind when it comes to getting on board?

Seraphim Capital, the £30m Enterprise Capital Fund, has led a £2million round of investment into leading embedded advertising specialist, MirriAd Ltd.

MirriAd has embedded content into live-action clips taken from the third movie in Universal Pictures’ blockbuster Bourne franchise, to create a promotional competition.