People
Management Team
-
Mark Popkiewicz
Chief Executive Officer
Mark Popkiewicz
Chief Executive Officer
Mark has extensive executive experience in high growth companies and has grown businesses from small to large and from local to global market leadership globally, having set up 30 operations around the world. With extensive executive experience in high growth companies such as Eicon Network, SDX Business systems, Lucent Technologies, Mobile Media, and BBC Ventures Group, and BBC Vecta – he is now CEO of MirriAd. Mark has a thorough understanding of contemporary technology and business models in digital media, on-line advertising as well as telecoms and mobile.
-
Anthony Isaacs
Chief Financial Officer
Anthony Isaacs
Chief Financial Officer
Anthony has a proven track record supporting and directing software and technology businesses as they rapidly scale within the UK, US and Europe. He has overseen the expansion into the US of both Micromuse and Tideway Systems and built the systems and processes necessary for headcount and revenue growth at the 100% per annum level. Anthony is a hands-on CFO, seasoned in fundraising having led or supported 8 rounds of VC funding exceeding $45m in his tenure at MirriAd, Micromuse, Tideway Systems and CableNet International Limited. He is a top-four trained ACA with thirteen years commercial experience having trained in 1988 at PriceWaterhouseCoopers.
-
Marco Di Gioacchino
Chief Revenue Officer Int.
Marco Di Gioacchino
Chief Revenue Officer Int.
Marco has developed a unique set of experiences in traditional and digital advertising at some of the largest global Media corporations including Deloitte serving and AT&T. At Cable & Wireless Italy he managed the M&A of 4 internet companies and their integration into the C&W European network of about 40 ISPs, becoming the first European Internet Player. At Mediaset Marco managed interactive advertising projects – to develop and sell for online, mobile and digital terrestrial Television platforms, including sponsorship and e-commerce services. As Branded Entertainment Executive Director at Endemol International, Marco lead advertising sales including product placement, brand integration and fully-funded advertising format deals, supporting top international brands with a sales network of 25 countries.
-
Kian Kormi
VP Commercial Operations
Kian Kormi
VP Commercial Operations
Kian has over 15 years senior experience in operations for new technology propositions. Kian started his career at Global Communications Limited, going on to lead worldwide product marketing of CRM applications in Lucent Technologies’ small to medium business solutions portfolio. Since 2001 Kian has concentrated on leading complex and substantial business operations, first at Telewest Broadband, and later as Operations Director in technology innovations at the BBC. Having set up MirriAd’s off shore operation centers, Kian is now responsible for service delivery globally. Kian holds a Masters degree in software engineering from Imperial College, London.
-
CE Raum
VP Creative Services
CE Raum
VP Creative Services
CE Raum has over 20 years experience in editorial and visual effects. CE’s trademark is photo-realistic VFX and has become a recognized industry expert. He has lectured throughout North America, Europe and AsiaPac on advanced VFX topics such as lighting, tracking and 3D. The challenges of large VFX pipelines motivated CE to move from traditional post production to software systems design, and to address those challenges by designing new asset management and workflow pipelines. CE has helped change the way the industry values meta data to search and organize media libraries. CE has worked in the US, Europe and Asia and has served in roles such as Senior Product Designer for industry giant Autodesk Media and Entertainment, Ascent Media as VFX Supervisor for R!OT and has worked with clients such as ITV, CBS, Saatchi & Saatchi, McCann Ericsson, JWT, Coca Cola, Turner and many others.
-
Dr. Philip McLauchlan
Director, Imaging Tech.
Dr. Philip McLauchlan
Director, Imaging Tech.
Phil is a “hands-on” creator of technology, experienced in leading the research and development functions for MirriAd. Phil has a track record of delivering 6 commercial products in 6 years, which are now sold and supported through a worldwide network of over 50 resellers. With over 20 publications and papers in refereed journals and conferences, Phil is recognized as a leading expert in imaging technology especially in the field of 2D planar region tracking. Phil holds a PhD in Computer Vision and was most recently the co-founder of Imagineer Systems in 2001, a company that creates advanced tools for professional video post-production.
-
Rajesh Thakkar
Head of Operations — India
Rajesh Thakkar
Head of Operations — India
Rajesh has over two decades experience in feature films, commercials, broadcasting, TV and live events and has worked with many leading agencies including Lintas (India), Leo Burnett (India), Ambience Advertising (India), Infinity TV (Dubai), Percept Picture Company (India) and leading Film Producers and Post Production Studios.
Starting his career 23 years ago in Post Production Rajesh has experience in all state of the art broadcast and production equipment in India, USA and Dubai. He heads MirriAd’s Indian operations and has a thorough understanding of the business with an ability to manage work efficiently and is adept at directing his colleagues to achieve maximum results.
-
Simon Cuff
VP Platform Development
Simon Cuff
VP Platform Development
Simon has over 18 years experience developing software for content creation. Simon has delivered applications for Visual Effects blockbusters and CG movies from Jurassic Park through to Toy Story 3, working initially for Avid Technology before co-founding the software house Nucoda.
Simon has been involved in developing 5 major software products each with more than a dozen releases for Television and Film production with an install base in the thousands. He has also been heavily involved in the operations side of each business as well as developing sales strategy and marketing activities to grow revenue and develop channels to market.
Simon’s philosophy is to focus on architecture, usability and quality and build for the long term while maintaining an agile and responsive capability.
Board
-
Sir Peter Bazalgette
Chairman
Sir Peter Bazalgette
Chairman
Sir Peter Bazalgette is a media consultant specialising in television and digital entertainment. He is non-executive Chairman of two of Sony’s television divisions in the UK, non-executive director of MyVideoRights and Nutopia and also a member of BBH’s Advisory Board.
From 2004-2007 he was Chief Creative Officer of Endemol. He has personally devised several internationally successful TV formats, such as Ready Steady Cook and Changing Rooms. He also brought Big Brother to the UK. Peter’s book about the business of TV formats, Billion Dollar Game, was published in 2005.
Peter is also a non-executive director of YouGov and a former Board member of Channel 4. He serves as Deputy Chairman of the National Film and Television School and Deputy Chairman of the English National Opera. -
Mark Popkiewicz
Chief Executive Officer
Mark Popkiewicz
Chief Executive Officer
Mark has extensive executive experience in high growth companies and has grown businesses from small to large and from local to global market leadership globally, having set up 30 operations around the world. With extensive executive experience in high growth companies such as Eicon Network, SDX Business systems, Lucent Technologies, Mobile Media, and BBC Ventures Group, and BBC Vecta – he is now CEO of MirriAd. Mark has a thorough understanding of contemporary technology and business models in digital media, on-line advertising as well as telecoms and mobile.
-
Stephen Bullock
Non Executive Director
Stephen Bullock
Non Executive Director
Stephen D Bullock MCIM DipM, held senior marketing and director positions in the Healthcare sector prior to founding venture capital backed Medical Action Communications (MAC), an international pharmaceutical marketing agency. The company won the BCVA start-up of the year in 1992 and Bullock developed MAC into a global market leader. In 1997, he negotiated the sale of the business to Quintiles Transnational Corp, a NASDAQ-quoted Pharmaceutical CRO and he became CEO of a global specialist division. In 2000 he left Quintiles to focus on entrepreneurial ventures and is an active Private Investor and consultant to early stage companies in the Technology, Software, B2B services, Media and Healthcare sectors.
-
Anthony Isaacs
Chief Financial Officer
Anthony Isaacs
Chief Financial Officer
Anthony has a proven track record supporting and directing software and technology businesses as they rapidly scale within the UK, US and Europe. He has overseen the expansion into the US of both Micromuse and Tideway Systems and built the systems and processes necessary for headcount and revenue growth at the 100% per annum level. Anthony is a hands-on CFO, seasoned in fundraising having led or supported 8 rounds of VC funding exceeding $45m in his tenure at MirriAd, Micromuse, Tideway Systems and CableNet International Limited. He is a top-four trained ACA with thirteen years commercial experience having trained in 1988 at PriceWaterhouseCoopers.
-
Bruce Smith
Non Executive Director
Bruce Smith
Non Executive Director
Dr Bruce Smith is Chairman of the Council of the Smith Institute. Until 1997 he was the Chairman and majority shareholder of Smith System Engineering Limited. Before founding that company in 1971, he worked in design engineering for Decca Radar Limited after a period in the United States with Bellcomm Inc in the US Space programme. He is a Fellow of the Royal Academy of Engineering, the Institution of Engineering and Technology and the Institute of Physics. Bruce is Chairman of the Rainbow Seed Fund, Chairman of IP Group PLC, a director of a number of private companies and a Domus Fellow of St Catherine’s College, Oxford.
-
Michael Penington
Non Executive Director
Michael Penington
Non Executive Director
Michael has a D.Phil in Mathematics from Oxford University. Michael spent 16 years in Investment Banking at Morgan Stanley and was interim FD/Chairman for two successful turnarounds. He is a serial private investor in technology companies and has joined the Oxford Technology Management team to concentrate on running the new Enterprise Capital Fund.
The easy way to place brands into content
Our unique end to end solution creates a new way to reach audiences by digitally embedding brands into content and managing the entire process online.
Simple. Seamless. Scalable.
