Apr 19, 2017

‘COMMERCIALS’ TAKING THE SOCIAL OUT OF SOCIAL MEDIA: OVER HALF OF VIEWERS TURNED OFF ON SOCIAL CHANNELS WHEN FACED WITH INTERRUPTIVE ADS

Mirriad Survey Shows Non-Interruptive Ads Better to Preserve Social Engagement   New York – April 20, 2017 – People are far less likely to view, like or share a video on social media when faced with interruptive advertising. According to a new ORC international survey released today by video monetization tech leader Mirriad, more than […]

read more>>
Dec 06, 2016

RTL komt met virtual product placement

http://www.adformatie.nl/nieuws/rtl-komt-met-virtual-product-placement Redactie | 5 december 2016, 15:50 Adverteerders kunnen virtueel producten plaatsen in alle RTL-extensies. De techniek is van Mirriad. RTL noemt het digital placement. Met de techniek worden eerder opgenomen beelden vervangen door de gewenste uiting van de adverteerder. Met signage kan bijvoorbeeld een outdoorcampagne in het beeld worden verwerkt. Een algoritme van Mirriad zoekt naar passende […]

read more>>
Oct 26, 2016

YOUKU TAPS MIRRIAD TO BOOST SAMSUNG AD CAMPAIGNS AND SUPORT VIDEO STREAMING GROWTH IN CHINA

Reuters coverage: http://www.reuters.com/article/us-marketing-samsung-elec-idUSKCN12L2OI   NIVA ads in China’s largest video streaming platform are just tip of spear, represent billions in untapped ad revenue for streamed content   London – Oct. 26, 2016 – As television viewership continues to shift online, China’s leading streaming service, Youku, is successfully leveraging Mirriad’s native in-video ad technology to expand advertising opportunities […]

read more>>
Oct 10, 2016

Unilever: The biggest digital start-up in the world?

The Festival of Marketing kicked off this morning with a talk by Keith Weed, the Chief Marketing and Communications Officer at Unilever. Now we all know Unilever as one of the biggest companies in the world – but what about the world’s biggest digital startup? Not quite. But an attention-grabbing headline is no bad thing, […]

read more>>
Jun 23, 2016

HAVAS MEDIA GROUP AND MIRRIAD DELIVER A NEW SOLUTION FOR SHIFTING AD LANDSCAPE  AND KICK OFF GLOBAL PARTNERSHIP ON VICELAND

Havas, Mirriad and VICE Bring First of Its Kind Technology to Life June 22, 2016 – Arena Media – part of Havas Media Group, and Mirriad, a technology company reshaping the future of video advertising, today announced an expansion of their wide-ranging global technology and content partnership – along with the first implementation of their […]

read more>>
Jun 08, 2016

ONLINE VIDEO AND TV ADS CONSISTENTLY REACHING LESS THAN 10% OF VIEWERS

Mirriad Survey Shows Non-Interruptive Ad Alternatives Could Address Rampant Ad Avoidance June 8, 2016 – Traditional advertising is increasingly becoming ineffective as online ad blocking and ad skipping run rampant across all demographics. According to a new ORC International survey* from video technology leader Mirriad, 76 percent of people say they block ads online and skip traditional ads […]

read more>>
Mar 21, 2016

MIRRIAD SECURES $15 MILLION IN FINANCING

Continues to Shape the Future of Advertising in age of “Ad Skipping” Mirriad Advertising Ltd, a technology company reshaping the future of video advertising, today announced it has closed $15 million in financing as of January 2016, led by IP Group PLC, alongside Parkwalk Funds, with a minority investment from Unilever Ventures, the venture capital […]

read more>>
Nov 12, 2015

Mirriad on the BBC

BBC News beautifully captured the essence of native in-video advertising in November following the announcement of Mirriad’s YouKu deal in China. Read the feature here

read more>>