London: February 5th, 2008 – MirriAd, the world’s leading embedded advertising specialist, has today announced that it is now working with Indian-based P9 Integrated, the leading film-marketing company from Percept Holdings, which markets over 80 percent of Bollywood’s total movie releases, and also represents multiple large local and multinational brands, including Unilever, ITC and Sony Playstation.

P9 Integrated

The deal will see MirriAd using its unique embedded advertising technology to digitally integrate brands within existing content that is marketed by P9 Integrated across India. Such content will include Bollywood film trailers produced for cinema, television and online, whereby specifically selected and relevant brands will be digitally integrated, after production has been completed.

The agreement with MirriAd will enable P9 to generate additional revenue through embedded advertising. Unlike other forms of advertising such as overlay, interstitial or pop-ups, MirriAd crucially maintains the viewer’s positive experience due to the unintrusive nature of the technology. MirriAd enables the monetisation of digitally placed content and interactive technologies across the entire media value-chain, and can operate on a range of platforms, from online and user-generated content to studio quality content.

Navin Shah, CEO of P9, says: “Embedded advertising is a really exciting development because it represents a totally new revenue stream for businesses. What’s more, it does not interfere with the viewer experience in any way, whilst delivering great value for the brand. The venture with MirriAd makes it possible to embed brands within Bollywood content for the very first time”.

Mark Popkiewicz, CEO of MirriAd, says: “Bollywood is recognised as a world leader in commercial film production. This partnership is significant because brand owners can now target audiences through popular Bollywood content using MirriAd’s embedded advertising platform. It is fantastic that P9 has recognised the ability of MirriAd’s business model to open up new revenue streams for the film industry.”

MirriAd has also established a local presence in Mumbai, India, to more effectively serve the Bollywood industry and the wider Indian market.

About MirriAd Limited

MirriAd’s patented technology and integrated service digitally embeds advertising into videos, which range from user generated content to studio quality productions. The result is advertisers have the opportunity to link their brands in context with the video content and viewers can enjoy the content with their experience enhanced or uninterrupted as brands and images are placed into video streams to look as though they were always there.

MirriAd is the first and only company that has the ability to embed advertising, words, images and interactive hyperlinks cost-effectively, in small and large volume digital content and to a high quality on any platform using its proprietary ZoneSense™, technology.

For more information: www.mirriad.com

About P9 Integrated

P9 was established as an integrated marketing communications agency to provide solutions to the motion pictures, entertainment products and television content. It functions as a 360 service support to cater to the fast evolving industry’s need.

With collective experience of over 125 entertainment branding projects, P9’s mission is to be the market leader in the branded entertainment business by giving path breaking, branded entertainment solutions across brand categories and various genres of films, specially Bollywood, Hollywood and Regional films.

For more information: www.p9int.com

For more information, please contact:

For further information please contact:

Katharine Simon or Ian Hood, Babel PR
E.     MirriAd@babelpr.com
T.     +44 (0) 20 7434 5550
W.    www.babelpr.com