London: August 13th 2007 – MirriAd has today announced that its unique and patented process is showcased for the first time in the UK. The company has embedded content into live-action clips taken from the third movie in Universal Pictures’ blockbuster Bourne franchise, to create a promotional competition. The competition was conceived in partnership with WPP’s media planning agency, MediaCom to ensure a more enhanced user experience around the launch of the film.

Bourne Ultimatum

As part of the user experience, MediaCom’s strategy was to make sure the execution – like the movie – follows the theme of espionage. Special keyword clues have been digitally added to movie clips running on EMAP’s FHM.com and Empireonline.com web sites.

The clues have been placed in three clips from the film using MirriAd’s ZoneSense technology, which seamlessly renders and blends content into the video – making the addition invisible to the viewer, so competition entrants will have to watch very closely to find the keywords they need to win tickets to the premiere and lots of goodies associated with the film.

Currently, MirriAd is able to embed content into video streams on any platform and scale without affecting quality of the original footage, or impacting on the viewer’s enjoyment. The inserted content is always visually in context with the rest of the video, for example, positioning of brand logos, advertising, or product placement can take place in such a way that the viewer cannot tell that anything was added. MirriAd offers brands a new and exciting way to expose their brand wherever audiences are watching video in large numbers.

Mark Popkiewicz, CEO of MirriAd, says: “This is a fantastic showcase for our Embedded Advertising technology. Content owners are looking for ever-diverse ways of using technology to deliver added revenue streams and innovative marketing solutions. What we’ve achieved with this activity for Universal Studios is a demonstration of what is possible today – but this is only the beginning. In the coming months, we’ll be rolling out some very exciting work that will demonstrate the power and value of graphically contextual in-video advertising to brands, content owners and media buyers.”

Bec Mortimer, Senior Marketing Manager, Universal Pictures International, UK and Eire, says: “When MediaCom showed us what MirriAd can do, we were really excited by their technology. It has enabled us to give Empire and FHM online readers the chance to interact with, and be part of, the whole Bourne Ultimatum concept in a way that we’ve not been able to do before. We believe that this will be a really successful promotion for us.”

To take part in the competition, go to: www.fhm.com or www.empireonline.com

The Bourne Ultimatum is in cinemas from August 16th.

About MirriAd Limited

MirriAd’s patented technology and integrated service digitally embeds advertising into videos, which range from user generated content to studio quality productions. The result is advertisers have the opportunity to link their brands in context with the video content and viewers can enjoy the content with their experience enhanced or uninterrupted as brands and images are placed into video streams to look as though they were always there.

MirriAd is the first and only company that has the ability to embed advertising, words, images and interactive hyperlinks cost-effectively, in small and large volume digital content and to a high quality on any platform using its proprietary ZoneSense™, technology.

For more information: www.mirriad.com

For further information please contact:

Katharine Simon or Ian Hood, Babel PR
E.     MirriAd@babelpr.com
T.     +44 (0) 20 7434 5550
W.    www.babelpr.com