December 2008, New York, USA – MirriAd wanted to see what consummate professionals and colleagues thought about their groundbreaking work creating a new industry called embedded advertising.

Consequently the Creative Team entered their 2008 Sizzle Reel into the Ava Awards under the category of Special Effects and Animation.  Shortly before Christmas MirriAd received notice of the award which truly made everyone’s holiday season even grander.

“It‘s an extreme honor to receive a Gold Award especially for our first effort towards any industry accredited association” commented Allison Siena, Vice President and Chief Creative Officer of MirriAd “especially since Marketing and Communication Professionals make up a large portion of our client base”.  Allison also commented on how proud she is to share this honor with all her production departments which span internationally from New York to London to Mumbai, India.

The Ava Award is designed to pay tribute to the magnificent history of the audio-visual industry.
Winning an Ava Award gives recognition to the creative talent, firms, departments and/or clients that collaborate on outstanding marketing and communication projects.  The Ava Awards are administered by the international Association of Marketing and Communication Professionals. Although Ava is only 14 years old, the award grew out of a need to better represent the audio & video category of the Hermes and MarCom Awards. The Hermes and MarCom Award recognizes excellence in international marketing and design but with a strong emphasis on print and alternate mediums and only included a few audio and video categories.  Over the years members and entrants asked the association to start a competition that would be specifically geared towards video and its many uses: hence the Ava’s were created.

The Ava Statuette is an elegant woman holding the film reel aloft is a symbolic representation of our evolving craft. The statuette is created by the Entenmann-Rovin Company of Los Angeles, the same craftsmen that produce the Golden Globes Awards.