September 2007

MirriAd Limited, the leading embedded advertising specialist, has closed a £2 million investment round led by Seraphim Capital, the £30m Enterprise Capital Fund. Seraphim is co-investing alongside existing investors that include London Seed Capital, South East Growth Fund and Oxford Technology Management.

The £2 million investment will enable MirriAd to effectively promote its pioneering embedded advertising technology and placement service to the advertising industry.

MirriAd's unique and patented technology offers marketers a powerful promotional tool by digitally inserting brand images into video content after filming has been completed, making them look like they were always there.

Now for the first time products, logos, posters or bill boards can be seamlessly placed into video streams post-production, across cinema, TV, DVD, mobile and online platforms delivering optimal presence for the brand whilst remaining in context with the content.

Mark Popkiewicz, CEO of MirriAd, says: "Content owners are always hungry for new revenue streams and brand owners need innovative ways to market their products in an increasingly online world. With Seraphim's support, MirriAd will continue to deliver ground-breaking digital campaigns that will demonstrate the power and value of in-video, embedded advertising to brands, content owners and media buyers."

"This milestone funding is great news for MirriAd, bringing significant fire power and industry expertise to the company."

MirriAd enables advertisers to more-effectively target specific audiences by changing where brands and products are placed in a video clip, according to who and where in the world it is being watched. Cinema releases and TV shows can also use MirriAd to regionalise their advertising content, whilst film and music video back catalogues can be monetised by MirriAd retrospectively inserting new branded products and adverts into the content.

Mark Boggett, Investment Director at Seraphim Capital, says: "MirriAd stands at the forefront of a new form of advertising that looks set to become a global phenomenon. Supporting the world's leading pioneer of embedded advertising and virtual product placement represents a terrific opportunity for Seraphim."

MirriAd is already working with some of the leading studios, broadcasters and advertising agencies in both Europe and America. MirriAd debuted its embedded advertising process in the UK for the first time in August, in a competition to promote the release of Universal Pictures' blockbuster movie, The Bourne Ultimatum.

Further Information
Stephen Bullock, Chairman: stephen.bullock@mirriad.com
Anthony Isaacs, CFO: anthony.isaacs@mirriad.com