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January

Forget product placement: now advertisers can buy storylines

An episode of US show Black-ish saw a character discussing an ad campaign by Procter & Gamble. Is this the future of TV?
Advertiser-funded programming is an important source of money for broadcasters, but could advertiser-funded dialogue be the next step? Last week saw a groundbreaking attempt to blend advertising and editorial in an episode of the hit US sitcom Black-ish, which involved consumer goods firm Procter & Gamble paying for a plotline.

In the episode, broadcast on ABC, characters discussed P&G’s award-winning ad campaign, “The Talk”, which features African American parents talking about racism to their children. The show’s storyline involved character Dre Johnson – the father of the family, who is himself black and an ad executive – developing an advertising campaign that focuses on P&G’s film.

https://www.theguardian.com/media/2018/jan/20/forget-product-placement-advertisers-buy-storylines-tv-blackish