TRUSTED BY LEADING PARTNERS WORLDWIDE
Mirriad has successfully executed thousands of virtual integrations for 60+ leading media companies around the world. Since 2023, Mirriad is pushing the boundaries of virtual advertising again with its groundbreaking programmatic capabilities.
A SEAMLESS END-TO-END EXPERIENCE
Mirriad’s proprietary platform analyzes partner content, showcases unique virtual ad inventory, and allows for easy campaign management and delivery.
GOODBYE AD SATURATION, HELLO INVENTORY WHITESPACE
Because of its non-disruptive nature, virtual product placement drives positive perceptions among viewers, leading to higher campaign performance:
- Preferred 7x over traditional ad formats
- 83% of viewers say VPP feels natural
- 79% of viewers say VPP is non-intrusive
- +26ppt Ad Awareness
- +12ppt Unaided Awareness
- +14ppt TOM Awareness
- +20 ppt boost in sales conversion when combined with TV spots
Source: Kantar
TPN GOLD SHIELD AWARD
In 2024, Mirriad was awarded the Trusted Partner Network (“TPN”) Gold Shield status, an industry recognition that is a critical enabler of Mirriad’s partnerships with the leading entertainment and media companies in the US. The TPN is a global, industry-wide content security initiative that is wholly owned by the Motion Picture Association (MPA), the American trade association representing the five major film studios of the United States, as well as video streaming services. Read more here.
DRIVING VIEWER AFFINITY AND AD PERFORMANCE
