Sisal asked leading production house Tecnomovie to organize key aspects of their annual conference, and Tecnomovie approached MirriAd to deploy its innovative technology to create some captivating footage using Sisal’s brands.  MirriAd inserted Sisal brand images seamlessly into 11 movie clips, including enduring classics from Hollywood and Italy’s own movie industry.  The conference showed, once again, how associating a brand with emotionally powerful video content brings immediate and tangible benefits.

MirriAd turned round the assignment in record time, and Michele Politi of Tecnomovie commented “Your work has been excellent and our client really liked it.  Our conference was a great success.  Thanks for everything, it was a great pleasure to work with you.”

As India’s largest advertiser Unilever is always working to maximise the exposure of its brands in one of the world’s most important consumer markets. Unilever used MirriAd integration on two projects, one for Sunsilk and the other for Ponds. In both cases MirriAd seamlessly inserted brand references into documentaries that had been filmed to showcase the production of the associated TV commercials. The brand references appeared as if they had been incorporated in the original production and the amended documentaries were broadcast on 22 Indian news channels.

This allowed the achievement of enormous GRP (Gross Rating Points) as part of a post-campaign amplification process at a fraction of the cost of purchasing the equivalent reach through advertiser slots.