Archive for the ‘Articles’ Category

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MirriAd named in top 100 MediaTech companies to look out for

MirriAd has been recently named in Library House’s MediaTech top 100 list, which lists Europe’s hottest private media technology companies, likely to have the biggest impact on the industry.

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Advertising in a multichannel world

MirriAd CEO Mark Popkiewicz argues that industry now needs to target consumers on their platform of choice.

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Future Media highlights MirriAd’s new advertising process

An overview of the nascent industry of embedded advertising, the alternative to pre-rolls and captions.

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Mindshare research on differing advertising models online

Media agency MindShare recently produced a white paper discussing various forms of online video advertising, including interactive ads.

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How Microsoft can leapfrog Google

How Microsoft can leapfrog Google by solving the puzzle of how to monetize online video.

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