Case Studies

• Hindustan Unilever
• Sisal Conference

Sisal Conference

MirriAd provides highlight of major corporate conference MirriAd has embedded Sisal branding into a series of clips from famous movies. The clips were the centerpiece of a spectacular presentation at the annual conference of Sisal, Italy’s leading gaming company. Sisal launched football pools in Italy in 1946, expanded into horse racing, and in 1997 launched the country’s biggest lottery, Enalotto.

Sisal asked leading production house Tecnomovie to organize key aspects of their annual conference, and Tecnomovie approached MirriAd to deploy its innovative technology to create some captivating footage using Sisal’s brands. MirriAd inserted Sisal brand images seamlessly into 11 movie clips, including enduring classics from Hollywood and Italy’s own movie industry. The conference showed, once again, how associating a brand with emotionally powerful video content brings immediate and tangible benefits.

MirriAd turned around the assignment in record time, and Michele Politi of Tecnomovie commented “Your work has been excellent and our client really liked it. Our conference was a great success. Thanks for everything, it was a great pleasure to work with you.”

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