Case Studies

• MirriAd / NVIDIA
• Hindustan Unilever
• Sisal Conference

Hindustan Unilever

MirriAd’s embedded advertising technologies and expertise have given Unilever an entirely new way to extend reach to its target audience in an environment in which the viewer is fully engaged. It is an approach that is part of the viewing experience and unlike traditional advertising the brand can’t be skipped.

As India’s largest advertiser Unilever is always working to maximize the exposure of its brands in one of the world’s most important consumer markets. Unilever used MirriAd integration on two projects, one for Sunsilk and the other for Ponds. In both cases MirriAd seamlessly inserted brand references into documentaries that had been filmed to showcase the production of the associated TV commercials. The brand references appeared as if they had been incorporated in the original production and the amended documentaries were broadcast on 22 Indian news channels.

This allowed the achievement of enormous GRP (Gross Rating Points) as part of a post-campaign amplification process at a fraction of the cost of purchasing the equivalent reach through advertiser slots.

The easy way to place brands into content

Our unique end to end soution creates a new way to reach audiences by digitally embedding brands into content and managing the entire process online.

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