Archive for April, 2008

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MirriAd selects Telecitygroup to host video advertising technology

MirriAd has today announced it has chosen to outsource the hosting and management of its core infrastructure to TelecityGroup.

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MirriAd goes to Bollywood

MirriAd has secured a deal to digitally embed brands within Bollywood content marketed by P9 Integrated, India’s leading film-marketing company from Percept Holdings.

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Online video advertising: digital placement to the rescue!

With online video sites clocking up vast numbers of viewers, why do so many brands and their agencies seem to lag behind when it comes to getting on board?
Just a few years ago, a management consultant at McKinsey compared the process of viewing images on the web to trying to suck jam through a straw. [...]

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